A lot of businesses in the Perth area are promoting themselves with custom sportswear. Whether or not they are actually sponsoring a company team, custom sportswear provides a lot of high-quality advertising impressions.
Polos and Tees
The most basic and common use of custom sportswear is putting your company name and/or logo on a polo shirt or a t-shirt. This is great for mainstream use because it reaches people who don’t have an interest in sports. A person doesn’t have to actively participate in a sport to wear a polo shirt or t-shirt with your company name or logo on it.
T-shirts are generally used for larger designs. They used to be silk screened, but are now designed by a process called sublimation. This is a process where everything you want is dyed directly into the fabric of your shirt. Since the design is in your shirt, there is no danger of it “wearing off.” The design lasts as long as the fabric of the shirt does.
T-shirts have plenty of room for your company name, logo, message and a design or picture. They are great for businesses that cater to a more casual crowd like bars, restaurants and retail outlets that have a sense of humour about themselves. They are also great promotion for bands and other performers.
Polo shirts are generally used for businesses that want a classy, understated look. We can think of a lot of businesses that use polo shirts to advertise: real estate firms, accounting firms, retail outlets, restaurants, bars and anything sport-themed. Polo shirts are also personalised by the sublimation process. They tend to look much nicer when the company name or logo is smaller.
Polo shirts are often used as workwear in many of the businesses we mentioned above. They are appropriate for the “business-casual” look.
Call ImagePak Marketing
We will be happy to help you design your own custom sportswear. Call us today: (08) 92444 111.