The goal of advertising and marketing is to draw more people to patronise your company, products and services. This can be done in a number of ways, especially today where traditional and online marketing are being utilised simultaneously.
Recently, many businesses have been promoting themselves not just through a phone number or webpage, but through social media sites. If you are a more tech-savvy company, then you too can promote your company online while making use of traditional tools such as promotional products.
Make Your Clients “Like” You
Promoting your company through social media has a lot of advantages. Considered by many marketers to be the way of the future, using Facebook and other social media sites can forward web traffic. This means that if your social media site gets more hits, it will in turn prompt more hits through advertisements and search engine hits.
In addition, clients and potential clients can learn a lot about a company through its social media page. For example, you can use your social media to keep customers in the loop about what your company is currently doing or about special promotions such as sales.
Traditional + Social Media Marketing = Success
How do you maximise your social media presence then? By using promotional products, you can achieve this almost the same way you would promote your company any other way. Rather than including web information or a phone number, simply brand a logo and a social media link, such as the name of a Facebook page, into the item.
Branded merchandise can be used in this way to prompt more people to turn to the social media site, especially if it is an item used near a computer, such as a mug, desktop calendar, clock or pen on a desk.
Don’t Underestimate the Power of Your Fingertips…
As the changing marketing world focuses more on social media, your company can take advantage of this new trend by promoting its social media presence through the usage of branded merchandise. By including your company’s name and link on your promotional products, you can send customers onto your page, thus leading to more hits and more loyal fans.
To learn more about how we customise promotional items to suit your needs and reach people beyond Perth, please call (08) 92444 111.