Pull up banners can be a great way to market your business. It can help you reach more people, thereby allowing you to attract more potential clients and ultimately increase your customer base.

It is worthy to note, however, that in order for this marketing strategy to work, you will need to take certain details into account. Otherwise, you won’t be able to maximise the benefits that it offers.

One very important detail that you should consider is the image that you’ll be placing in your pull up banners.

Why?

Your banner image will play a major role as to how attractive your banner will be. If you utilise the wrong images, then chances are it will turn people “off.” When that happens, your marketing efforts become useless and your investment becomes a waste of money.

In other words: make sure to choose the right banner images. Take the time to study your options. The more effective your images are, the better your business campaigns will be.

To help you out, let’s discuss some tips on how you can choose the proper images for your pull up banners:

Know the Purpose of Pull Up Banners

Before proceeding to find banner images, understand its purpose first. This will help you pick the right choice later on.

So, for example: will you be using your banner to advertise something new with your company? Do you want to inform people on how to contact you? Or do you want to touch people’s emotions?

By understanding your objective, it will become easier for you to pick the right image, with the needed design, shape and style. Consequently, this will make your banner more attractive and your campaigns more effective.

Choose the Right Style

Remember that banners are meant to attract people.

So, when choosing banner images, make sure that they will complement the style and colour of your banner. Don’t choose images that might make your banner confusing. This will only defeat the purpose of your strategy.

Opt for attractive and vibrant colours. This will demand more attention and will catch the eyes of more people.

Use High Quality Images

Note that the images you’re looking at your computer might not necessarily be enough to print on large banners.

Accordingly, the best step to take would be to determine the size of your banner first and see if the image you’re planning to use would be enough. Otherwise, make the necessary adjustments.

Choose images that have the needed resolution and quality for your large pull up banners. Otherwise, you might not be able to get that specific “effect” that you’ve been looking.

Tip: the higher the image resolution, the better. The usual resolution requirements for banners are 150+ dots per inch.

Consider the Subject Matter

Understand the message you plan to convey through your banner. This will help you find the appropriate images to use along with it.

Only use images that are relevant or related to the subject matter or context of your message. Usually, situational images are more preferable compared to those that only contain objects, as they tend to engage the audience more.

However, you may have ideas of your own. So, just remember that what’s important is that you are able to send your message clearly to your intended audience. That will make your banner more effective.

Know Where to Place the Image

The area of the banner where you’ll be placing the image can also help you decide as to which particular option to pick out.

For example: if you are planning to position images at the bottom of the pull up banner, then you should make sure that it won’t be affected by “obstructions,” such as people standing in front of the banner or plants growing near it. If you think that the images may be obstructed, adjust the image position to a higher part of the banner, for greater visibility.

In other words: make sure your intended audience can actually see the image/s in your banner. Otherwise, you might end up having very good and relatable images in your banner, but unfortunately, no one gets to see it.

These are just some of the ways you can pick the proper images for your pull up banner. Just take note of the rule: you must effectively “communicate” your message to your intended audience. Once you’re able to do that, then you can expect to see good results.

Want to use pull up banners, promotional products and other marketing tools for your Perth business? Call (08) 92444 111.