According to recent research by the Australian Promotional Products Association (APPA), SME’s are the most likely to buy promotional products for use in their advertising campaigns.
Even though larger Perth businesses have huge budgets, there are a lot of small businesses in the area who have to maximise their advertising budget. The best way to get the most out of your advertising budget is to use promotional items.
Over the past year, Australasian sales of promotional products totalled approximately $1.53 billion. Over 200 suppliers of promotional products across Australia and New Zealand were polled. 61% of them said they expect their sales to increase in the next twelve months.
Even though they projected higher sales, they projected that prices would remain stable. In a world of rising prices, this makes promotional items an even better value proposition.
Consumer confidence may be at an all time high, as 57% of promotional products that were sold during 2012-14 were sold online. This indicates that consumers trust that the products they buy will be of high quality.
What This Means to You
If you have an SME, this is great news for you. It means that your peers are purchasing promotional items at a record pace. It also means that SME’s are having great success with promotional items. If they weren’t so effective, they wouldn’t be selling at the rate they currently sell.
Promotional items have proven to be the most cost-effective solution to promoting brand recognition. The person you give them to thinks of you with gratitude every time he or she uses the giveaway item. In addition, anyone who sees them using it receives an advertising impression that is a silent form of “word of mouth” advertising.
Call ImagePak Marketing
We carry a full range of promotional items, corporate gifts and corporate clothing. We offer embroidery and screen printing, all from our Perth office. Call us today to learn more: (08) 92444 111.