A major component of advertising is presentation and utilising a company banner is a great way to present your company’s image or send your message. Banners project information and make an impact in a way that no other advertising technique can because they are large, noticeable and can reach many people at once, depending on where it is placed. When designing your company banner though, there are a few things to keep in mind to make sure that it can efficiently deliver and bring in as many customers as possible.
All in Presentation
The most important aspect of designing a company banner is how it visually represents your business. This includes the images used, the colour scheme, font size, lighting and anything else people will be looking at. You want your banner to be in line with your company’s message, using imagery and logos that are appropriate.
All text on the banner should be legible and the banner itself should be placed somewhere with good lighting, so that people can easily read it. Spotlights may be useful as well to direct the viewer’s eyes towards a certain part of the text, such as the date and time of an event.
Location and Size
The logistics of placing the physical banner somewhere are also worth considering. You can design the perfect banner, but if it is placed in an area where no one can see it, you won’t attract any customers. Places where lots of people pass through, like the side of a street, are great places to plant a company banner.
The size and shape of the banner also matter. Generally speaking, larger banners attract more people because they are more visible, but you must also consider the location: installing large banners in small spaces or narrow streets may not be a good idea.
A Banner of Fun
Company banners are incredibly useful marketing tools for presenting information and image to a large group of people. By designing based on your company’s image and strategically placing it where many people pass by, you will be able to reach many customers.
All of our banners are custom designed to fit your situation and goals. To learn more about designing your perfect banner, call our Perth office on (08) 92444 111.